Which of the following leaflets would you take if you were a busy shopper?
I was giving out leaflets from Bradford People’s Coalition Against the Cuts in the city centre on Saturday. But people were wary at accepting a very wordy A4 sheet from me without knowing exactly what they would be taking.
I’ve been giving out leaflets for many years and I have discovered the following rules, which I share with anyone planning to campaign on this issue next Saturday:
A5 is better than A4, because:
It’s easier to handle.
You can print two-up on a single A4 sheet, thus saving money.
Less is more.
One punchy headline tells them what you’re on about.
A maximum of 150 words gives them more info.
If you’ve got more to say, print it on the reverse side.
Invite them to your meetings.
Give them Twitter, Facebook, and Email contact details.
I produced the above A5 leaflet in a few minutes, using Microsoft Word, and selecting points from the A4 version. I don’t say it’s perfect, but you can use it as a template to produce something more effective than the version I had such problems with today.
Sept 15, 2012